Wechat is China’s most popular social media messaging app, with over 1 billion active users. Wechat began as an app with similar functions to Whatsapp and Facebook, but it’s become a “super app” that can do everything, from ubiquitous mobile payment, to renting a car, to booking a doctor’s appointment.

Companies set up official accounts for marketing or customer service, and e-commerce brands often create Wechat applets or Wechat H5 sites for a more rich brand immersive experience. Companies can get official accounts verified by Wechat and gain access to the ad function and may begin running ad campaigns on Wechat.

Weibo is China’s Twitter-meets-Instagram. It’s an open platform, so users can see posts from other users and accounts without needing to “add” them. Companies set up and verify Weibo accounts to push messages to Chinese social media users and to target specific demographics in China through Weibo instream ads. Users go on Weibo to catch up on current events and celebrity gossip, and most posts lead with a picture or video with a short caption.

Similar to Wechat, Sunrise can help you get your Weibo account verified with Sina, which is helpful in building trust, credibility, and confidence that your account is the “real” one that they’re looking for. Once you have your verified account, you’ll be best positioned to run ads on Weibo and utilize the fantastic “fensitong” (roughly, “fan builder”) tool that allows for precise demographic targeting.